Built for UK independent dealers

Your dealership.
Twice as fast.

Axle is the AI platform that lets one person run a dealership as effectively as two — writing listings, replying to buyers, and managing your forecourt on autopilot.

Book a free demo → See what it does ↓
30s
to write a listing
24/7
buyer replies
40%
faster sales
£99
per month
The maths is brutal

Most dealers run with
one or two people.

There is no marketing team. No customer service rep. No pricing analyst. Just you — doing everything, every day. Axle is the second person you can't afford to hire.

Second employee
£50,000
per year
Writes listings (2–3 hrs/day)
Replies to enquiries
Monitors competitor prices
Flags slow-moving stock
Works 9am–5pm only
Takes holidays, sick days
VS
Axle AI
£1,188
per year  ·  42× cheaper
Writes listings in 30 seconds
Replies to buyers 24/7, instantly
Analyses UK market daily
Alerts you before stock goes stale
Works at 2am, weekends, Christmas
Never calls in sick
"One extra car sold per month
already pays for Axle."
Average dealer margin: £1,000–£2,000 per car  ·  Axle Starter: £99/month  ·  ROI: up to 20×
Book a free demo →
Week 1
Most dealers see measurable time saved within the first 7 days — fewer hours on listings, fewer missed enquiries.
1 Car
Sell one extra car per month — or sell the same cars one week faster — and Axle has paid for itself 10× over.
£0 risk
30-day free trial. No credit card. No contract. If it doesn't work for you, you owe us nothing.

Everything your forecourt needs.
Nothing it doesn't.

13 AI-powered tools built specifically for UK independent dealers. No setup. No contracts. Open it in your browser and go.

✏️
AI Listing Writer
Type in a reg plate. Axle writes a conversion-optimised listing for AutoTrader, eBay, Facebook, and Motors in 30 seconds.
Most used
💬
Enquiry Assistant
AI replies to every buyer enquiry instantly, 24/7. Toggle auto-reply on and it handles everything while you sleep.
Saves most time
💰
Pricing Intelligence
AI analyses the UK market and tells you the exact right price before you list — with a specific £ recommendation.
⚠️
Stale Car Alerts
Flags cars sitting too long and tells you exactly why — then rewrites the listing or suggests a price drop on the spot.
📊
Market Intelligence
See what's selling fastest in your area, auction trade prices, demand trends, and competitor stock levels — updated daily.
New
📸
Photo Scorer
AI rates your photos and tells you exactly which ones to reshoot and how. Better photos sell cars faster.
💳
Finance Calculator
Live HP and PCP monthly payment calculator. One click to copy a finance quote and send it to any buyer.
📅
Calendar & Bookings
Set your real availability. The AI only offers genuine free slots when booking test drives for buyers.
Review Manager
AI generates professional replies to every Google review — positive or negative — in seconds.

Built for the dealer who does everything themselves.

Most independent dealers run with one person — or two at most. There is no marketing team, no customer service rep, no pricing analyst. The owner does all of it.

We built Axle because we saw how much time and money was being lost to slow replies, weak listings, and stale stock. The tools that existed were built for large franchise groups with IT departments and £2,000/month budgets.

Axle is different. It works in any browser, requires zero setup, and costs less than a tank of fuel per week. We built it specifically for UK independent dealers — because that is where the gap is.

9,000+
UK independent dealers — our entire focus. No franchise groups, no enterprise pricing, no complexity.
£0
Setup cost. No integration required. Open a browser, paste your Axle link, and it works. That is the whole setup.
8M
Used car transactions forecast in the UK in 2026. The market is growing. Independent dealers are growing faster than franchises.
30d
Free trial, no credit card. See results before you pay a penny. If Axle does not save you time and sell more cars, you owe us nothing.

Simple. Transparent. No surprises.

No long contracts. No setup fees. Cancel any time. Start free for 30 days.

Starter
£99
per month
Up to 15 cars
AI Listing Writer
Enquiry Assistant
Pricing Intelligence
Stale Car Alerts
Finance Calculator
Photo Scorer
30-day free trial
Start free trial
Pro
£499
per month
Unlimited cars
Everything in Growth
Unlimited stock
Priority support
Custom AI training
API access
Multi-site ready
Dedicated onboarding
Talk to us

Compare to a second hire at £50,000/year. Axle pays for itself in the first week.

See Axle on your
actual stock.

Book a free 15-minute demo. We will show you Axle rewriting one of your real listings live, so you can see the difference before you sign up for anything.

Book a free demo →

No credit card. No contract. 30-day free trial. Reply within 24 hours.